Cosmetics for Woolworths 2003-2004 ― this range incorporates some of my favourite motifs from the days when I was working for a small graphic design firm.
• Calico was designed by my very talented mentor and I helped with the process. Developed for the funky middle-aged woman, the products included soaps that looked like little cakes, body butters and scrubs with vanilla and milk ― very much a range reflecting the indulgences and comfort of food. Both the design and the packaging suggest a mixture of charm and quality.
• Cranberry, a once-off Christmas range for all ages: Cranberry included a gamut of products, ranging from cranberry incense to cranberry bath salts.
• Jt One was probably the job I have enjoyed the most. This cosmetic range was initially targeted at teenagers, although we later found out that middle-aged women and older also bought the product because the labels and packaging looked so hip. We used very simple graphics and sweet names such as lippout, fluttermascara, dazzledust and lipglaze.
• French Linen was a gift range that represented the ‘Provencal’ cottage-lifestyle by using hand-written fonts and floral patterns.
• Designed by my mentor and finished by me, the appearance of the Olive range packaging was conceived to blend harmoniously into the food section in Woolworths. The whole idea was that people shopping for food were very likely to have the same attitude towards the quality of body products as they had towards the food that they were buying. Olive oil. usually purchased as a cooking ingredient, also has special beauty/health advantages, hence the significance of placing it in the food section.
• Wellbeing was hugely successful, offering six product ranges within this set: Energy, Nurture, Pure, Relax, Sleep and Sensuality, all intended for people who value the raw materials of nature to enhance wellbeing. Ingredients included relevant oil essentials and minerals.
• I don’t think this range ever saw the light of day, but I really liked its simplicity (and the lime green).
• Finally, a very challenging (and excruciatingly stressful ) packaging in terms of repro, Blue ― a range for men aged between 18 and 45. The focus was on men who wanted to feel fresh and sensual. We created a droplet background, reproduced as a pantone on printed silver-textured board. The name section was embossed and printed on a knocked-out section on the board. This range has been most successful.