The Cape Wine promotion takes place in Cape Town’s International Convention Centre biennially and encompasses a massive trade show of over 4000 South African wines. Attended by journalists from all over the world, it is held specifically for wine enthusiasts and winemakers.
The dressing of the venue for this event is dominantly photo-based. Over 350 images are used, (principally configured as ceiling banners) illustrating South African winelands, lifestyle, fauna and flora. Thus, a powerful impression of our colourful country is created . The concept was to arrange all the images according to colour.
• Cape Wine logo 2006
• Cape Wine 2006 pamphlet
• Catalogue covers – front and back
• Fliers (both sides)
• Full-page advertisments published in wine magazines in SA, USA and UK
• Article in Harper’s magazine (UK)
• Emailer advertisement
• Before and after pictures of the 2006 stand design. I was asked simply to tweak the fronts, backs and sides