iFuture is a South African IT company where each of the three members has a species of predator birds as a nickname: hawk, falcon, eagle. This concept amused me, so they got their nicknames printed on their business cards. The logo went through a variety of phases, as may be seen below. The final logo was created to communicate power, a company in the process of spreading its wings as it soared into the future. Members felt it important for iFuture to retain the concept of an eagle, as in the original logo.